New Bern's Favorite Boutique

Styles You Won't Find Anywhere Else in Town

Every piece at Jillybird Boutique is hand-selected to help you look and feel extraordinary — whether it's a brunch date, a night out, or simply a Tuesday that deserves to feel special.

Explore Collections Find Us on Pollock St
Locally Owned
Curated Selection
New Arrivals
A curated rack of fashionable clothing and accessories at Jillybird Boutique

New Season

Just Arrived

The interior of Jillybird Boutique showing styled racks and accessories
Close-up of curated fashion accessories at Jillybird Boutique
Our Story

More Than a Boutique — It's a Feeling

Jillybird Boutique was born from a simple belief: everyone deserves to walk into a store and feel like they belong. Tucked along historic Pollock Street in the heart of New Bern, we've built a space where fashion feels personal, not pressured.

Every garment, every piece of jewelry, and every accessory on our racks is chosen with intention. We partner with designers who value craftsmanship and unique style, so you can build a wardrobe that speaks for you — without blending in.

Hand-Picked Styles

Curated with care, never mass-produced

Personal Touch

Real conversations, real style help

Local & Proud

Rooted in New Bern's community

Special Occasions

From weddings to weekends, we've got you

What We Offer

Shop by Category

From head-turning statement pieces to everyday essentials, our collections are designed to help you express yourself — effortlessly.

Women's clothing collection featuring dresses, tops, and bottoms

Women's Clothing

Dresses, blouses, jeans, and outerwear — pieces that transition from desk to dinner without missing a beat.

Statement jewelry including necklaces, earrings, and bracelets

Statement Jewelry

Necklaces, earrings, and bracelets that turn a simple outfit into something unforgettable. Find your signature piece here.

Accessories including bags, scarves, and seasonal items

Accessories & More

Bags, scarves, hair pieces, and seasonal must-haves — the finishing touches that make your look complete.

Special occasion and wedding guest attire

Special Occasions

Wedding guests, bridal showers, date nights — find the outfit that makes you feel confident for every milestone.

Gift items and curated present selections

Gifts & Extras

Stuck on a gift? We've got beautiful options for birthdays, holidays, and just-because moments.

Can't Decide?

Stop by the shop and let us help you find exactly what you're looking for — no pressure, just great style.

Visit Us Today
Visit Us

Come Say Hello

We're right in the heart of New Bern on Pollock Street — easy to find, impossible to forget. Pop in whenever you're ready to discover something new.

Address

502 Pollock St
New Bern, NC 28562-5696

Hours

Monday – Friday: 10:00 AM – 6:00 PM
Saturday: 10:00 AM – 4:00 PM
Sunday: Closed

Call Us Get Directions
What Our Customers Say

Loved by Our Community

The best compliment we can receive is when our customers come back — again and again.

"I walked in looking for something specific and walked out with three outfits I absolutely love. The staff made me feel so welcome and helped me find pieces I never would have picked on my own."

M

Maria T.

New Bern, NC

"This is my go-to boutique for everything — from casual weekend looks to event outfits. The jewelry selection is incredible, and I always get compliments when I wear pieces from here."

S

Sarah L.

Crescent Beach, NC

"Supporting a local business has never felt this good. The quality of the clothing is outstanding, and the atmosphere in the shop is just warm and inviting. I'm a customer for life."

J

Jennifer R.

New Bern, NC

Get in Touch

We'd Love to Hear from You

Have a question about our collections, need styling advice, or want to know what's new? Send us a message and we'll get back to you as soon as we can.

Call Us

(252) 675-3471

Email Us

jillybirdboutique@gmail.com

Ready to Find Your Next Favorite Outfit?

Visit us at 502 Pollock Street or give us a call — we can't wait to help you look and feel your best.

Visit the Shop (252) 675-3471
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